"Nyob rau hauv lub caij so tam sim no- pamed} kev thov kev noj qab haus huv thiab kev zoo nkauj drives thiab kev zoo nkauj muab cov khw muag khoom noj kom vam meej"
Tawm tsam no backdrop, tseem ceeb proteins tau tshwm sim los ua tus thawj coj hauv Asmeskas collagen kev ua lag luam amid kev sib tw hnyav.
Screenshot ntawm qhov tseem ceeb proteins 'official lub vev xaib (Tsib Hlis 29, 2025, 16:36:25)
Raws li ntau cov ntaub ntawv ntawm cov ntaub ntawv, qhov tseem ceeb protein tsim cov nyiaj tau los ntau xyoo
Tsim tau nyob rau hauv 2013, lub tuam txhab tau hloov zuj zus los ntawm tus tsim tus kheej kev daws rau lub neej zoo lub neej tau nrhiav los ntawm nestlé kev kawm noj qab haus huv.
01. Sau cov khoob hauv kev ua lag luam kev noj qab haus huv ntxiv
Nrhiav zaj dab neeg: Los ntawm tus kheej lub ntsiab lus mob rau lub sijhawm ua lag luam
Cov protein tseem ceeb tau yug los ntawm tus tsim Kurt Sideensticker tus kheej kev paub.
Tus neeg khiav hauv nws 40s, Kurt tau pib nrhiav cov kev daws teeb meem rau lub hauv caug mob. Qhov kev tsis xis nyob tau tsav nws mus nrhiav khoom uas tuaj yeem muab cov amino acids los txhawb cov protein synthesis.
Nrog rau keeb kwm yav dhau los li NASA AERPACACE Engineer thiab tshaj 20 xyoo ntawm kev ua lag luam hauv cov haujlwm digital enterretprise, kurt tig nws tus kheej yuav tsum tau mus rau lub tswv yim khoom.
Image: Tsim tus tsim Kurt seidensticker ntawm qhov tseem ceeb protein
Lub tswvyim tau coj cov duab thaum lub Cuaj Hli 2012. Tom qab muaj kwv yees li xyoo 2012. Tom qab nws nqis peev ntawm Illinois, Chicago, txawm tias koom tes nrog ntau ntawm kev tsim kho.
Thawj zaug muag tau ua tiav thaum lub Kaum Ib Hlis 2013, thiab cov protein tseem ceeb tau raug tsim tawm thaum lub Plaub Hlis 2014.
Khoom Taw Qhia: Kev noj haus muaj zog lom zem tshaj cov khoom noj
Cov proteins tseem ceeb ua haujlwm ntawm qhov tseem ceeb: collagen ntxiv, ua ke nrog kev txhawb nqa kev noj qab haus huv thiab kev tawm dag zog, rau tes, thiab pob txha, thiab pob txha, thiab pob txha, thiab pob txha, thiab pob txha, thiab pob txha, thiab pob txha, thiab pob txha.
Tsis zoo li cov khoom lag luam ib puag ncig lossis cov khoom lag luam zoo nkauj, hom kev ua neej nyob ua ke, "siv kev ua neej zoo heev los pab tib neeg kom zoo dua thiab nyob ua lub neej zoo dua.
Qhov kev tshaj tawm txoj hauj lwm tsis tsuas yog ua kom muaj kev xav tau cov txiaj ntsig kev ua kom muaj txiaj ntsig tab sis kuj tseem ua kom haum rau cov neeg tau txais kev pabcuam ntawm anti {{}} kev laus thiab kev zoo nkauj.
Duab: Tseem ceeb procein khoom (cov txiaj ntsig_3.png)
Seeizing lub sijhawm ua haujlwm: Caij Collagen Boom
Qhov tseem ceeb heev 'txoj kev vam meej yog kev lom zem ntau rau lub sijhawm ua haujlwm collagen kev tawg.
Thaum lub sijhawm, siab - Zoo, yooj yim} - kev zoo nkauj "thiab" cov zaub mov sab hauv "tau nce sai.
Kurt seidensticker tau lees paub tias muaj "coj lub kiv puag ncig collagen,"
02. Cov khoom sib txawv cov khoom lag luam rau Niche cov neeg mloog
Khoom LINE EXPANSION: Los ntawm collagen hmoov kom muaj kev daws teeb meem zoo
Pib nrog cov hmoov collagen, qhov tseem ceeb protein tau nthuav nws cov lus qhia dhau lub sijhawm. Cov khoom tam sim no suav nrog:
Cov tub ntxhais Series:
Collagen peptides hmoov (cov khoom lag luam chij)
Marine collagen (tsom cov neeg tsis huv thiab cov zaub mov tshwj xeeb)
Pob txha broth collagen (blendending ib txwm muaj txiaj ntsig zoo)
Kev zoo nkauj collagen (tsom mus rau anti -}} kev pab cuam laus)
Kev txuas ntxiv tshiab:
Npaj - rau -}}=haus dej haus
Collagen capsules thiab posmies
Collagen -} Cov kab mob uas tsis muaj protein
Xyoo 2024, tseem ceeb proteins ventured mus rau hauv lub colostrum kev ua lag luam, tso cov protein colostrum colsules.
Duab: Tseem Ceeb Proteins Khoom (WeChat Screenshot, Tsib Hlis 29, 209, 20:44:28)
Kev tsim kho tshiab: Kev cog lus rau kev ruaj khov
Xyoo 2024, tseem ceeb heev cov protein qhia cov ntawv tshiab {%} Daim duab muaj peev xwm ua tau los ntawm 80 {{} Tus phooj ywg ua phooj ywg.
Tus nqi ntsuas: Hwm txoj haujlwm rov qab los ntawm tus nqi
Qhov tseem ceeb protein urts tau txais txiaj ntsig zoo tus nqi, muaj kev ncaj ncees los ntawm nws qhov kev ua tau zoo, nruj cov txheej txheem ntau lawm, thiab hom muaj zog cuam tshuam.
Thaum tus kuj kim, qhov "precision - matched" Cov khoom lag luam muag khoom yog qhov tshwj xeeb rau nws cov hom phiaj ua ntej kev noj qab haus huv thiab cov txiaj ntsig zoo nkauj.
03. Ua txoj kev ua neej nyob rau txoj kev ua neej -} teieded hom hom duab
Cov neeg ua koob tsheej ua lag luam: Lighterging Lub Hnub Qub Zog
Ib qho tseem ceeb heev protein 'cov tswv yim zoo tshaj plaws yog sib koom tes nrog -}} cov npe nrov.
Jennifer aniston, tsa ua lub npe ntawm tus tub ceev xwm, tsis tau tsuas yog pom tau tias pom zoo rau nws cov ove-}}}} kev thov nyiaj.
Duab: Jennifer Aniston, Tus Thawj Coj Tub ceev xwm ntawm qhov tseem ceeb (screen_shot_2022-09_1024x1024x1024.png)
Social Media lag luam: Kev Ua Haujlwm Hauv Kev Ua Neej Ib Zaug
Cov cim qhia cov neeg siv cov kev paub thiab cov ntsiab lus hauv txoj kev ntawm cov kev sib tham, cov khoom lag luam hauv kev sib tham hauv kev sib tham hauv kev noj qab haus huv txhua hnub.
Cov hau kev no hloov pauv cov tshuaj pab rau hauv cov cim, muaj txiaj ntsig zoo ntawm kev ua neej.
Kev Kawm Ntawv Kev Ua Lag Luam: Tsim Txoj Cai Lej
Cov protein tseem ceeb tsom rau cov ntsiab lus kev kawm-}}}}}}}}}}} los tsim cov duab tshaj lij. Cov phiaj xwm no zoo pab txhawb cov neeg siv khoom ntseeg thiab hom kev siab ncaj.
Omnichannel faib: Npog online thiab offline
The brand employs a multi-channel sales strategy, including direct-to-consumer e-commerce, retail partnerships with Target and Whole Foods, and third-party platforms like Amazon to maximize reach.
04. Cov qauv lag luam thiab kev ua haujlwm nyiaj txiag
Kev nqis peev thiab tau keeb kwm kev nqis peev
Qhov tseem ceeb muaj nuj nqis tau tsa $ 25.5 lab hauv cov nyiaj pab tag nrho, nrog cov neeg ua lag luam tseem ceeb suav nrog cov neeg siv khoom siv suav nrog cov neeg siv khoom noj khoom haus, Nestlé Health Science, thiab Strand Txoj Kev Noj Qab Haus Huv.
Qhov tseem ceeb tshaj plaws tau nws cov kev tau txais txiaj ntsig los ntawm Nestlué: Nestlé Kev Noj Qab Haus Huv Kev Tshawb Fawb Tau Txais Feem Ntau Hauv Xyoo 2020, ua raws li los ntawm kev tau txais tag nrho.
Qhov kev nrhiav tau no tsis tsuas yog muab cov khoom muaj zog txhawb nqa tab sis kuj tseem teeb tsa cov khoom noj khoom haus cov khoom noj khoom haus zoo nkauj rau cov khoom noj khoom haus zoo.
Kev lag luam txoj haujlwm thiab kev sib tw ntug
Cov protein 'tseem ceeb uas muaj kev sib tw xws li cov khoom noj muaj menyuam thiab cov hom collagen sab saum toj hauv Asmeskas, nws tswj txoj haujlwm.
05. Yav tom ntej cov qauv thiab cov kev sib tw
Cov Lus Qhia Kev Tshiab
Qhov tseem ceeb 'nkag mus rau hauv kev ua lag luam colostrum hauv 2024 cim nws cov kev nthuav dav hauv kev ua kom muaj kev noj qab haus huv cov khoom noj. Qhov kev sib raug zoo no txo cov kev cia siab rau ib kab khoom.
Cov Lus Cog Tseg Ncaj Ncees
EMO {- Tus phooj ywg ntim kom muaj kev cuam tshuam rau kev ua kom ruaj khov, muaj qhov tseem ceeb tshaj plaws kev txhawj xeeb rau cov teeb meem ib puag ncig.
Cov Sijhawm Thoob Ntiaj Teb
Raws li lub npe ua nestin, tseem ceeb protein tuaj yeem rub mus rau thoob ntiaj teb forpital network rau kev nthuav dav thoob ntiaj teb, xauv cov kev nthuav dav tshiab.
Raws li kev daws kev txhawj xeeb txog kev noj qab haus huv ntawm kev noj qab haus huv ntawm kev ua lag luam thiab nws thiaj li tau txais los ntawm kev ua lag luam loj heev ntawm lub sijhawm thiab lub tsev muaj hom phiaj.
Hauv kev sib tw noj zaub mov zoo, tseem ceeb tshaj plaws rau cov neeg muaj txiaj ntsig zoo rau lwm tus: Kev koom tes zoo, thiab txoj kev koom tes meej yog txhua tus yuam sij kom ua tiav.
