Qhov $ 1m / hnub tshwm sim
Xyoo 2024, Bloom Khoom Noj Ua Ntej Ua tiav dab tsi feem ntau DTC hom npau suav ntawm:
1224 %% 3-xyoo kev loj hlob(Inc . 5000 Teb # 357)
600m + FITS MUAGNtawm zaub ntsuab hmoov (34.99-59.99)
$ 170M ib xyoos nyiaj tau losLos ntawm Kev Lag Luam Kev Lag Luam
Tus tsav tsheb tseem ceeb: Founder Mari Llewellyn's 2m + Cov Lus Tawm Tseg Rau Ua Haujlwm 2m + Qoj Rau Ua Raws Lub Hom Neeg Sawv Cev.
TikTok Dominy Zoo
Bloom cov ntsiab lus tshuab outperformed legacictor hom:
80 hom yeeb yaj kiab hom / hli
500+ Tus Tswv Tsim Network(Vs . 40 hauv 2020)
12b + Video ViewsLos ntawm kev sib tw kis las li #bloombreenschallenchall
Gen - z nuv: "Nws tsis yog koj cov niam txiv lub pob zeb wheatgrass - saj zoo li kev kub siab zoo nkauj"
Pro taub: Lawv "Khoom Siv Saw Lin" Cov Khoom Siv Tsim Fomo - cov khoom muag tawm hauv 12 teev thaum lub sijhawm yug.
Channel playbook rau kev ua lag luam nkag
| Sam thiaj | Ntaus tswv yim | Qho kawg |
|---|---|---|
| Dej qab | Txwv tsis pub Skus li "Sampler Rooj Vag" | 35% ntawm cov neeg yuav khoom tshiab tau txais |
| Lub hom phiaj | Endcap Qhia Txog Cov Iav Muaj Zog | 2.3x pob tawb loj loj nce ntxiv |
| Tus kheej lub xaib | Subscription qauv (20% luv nqi) | 58% Rov Ua Dua Kev Them Nqi |
3 yuav tsum {{- daim ntawv theej tawm cov tswv yim rau lwm hom
Niche - thawj mus kom ze
Lub hom phiaj underserved ntu (piv txwv li, adaprogenic nceb Blend rau biohackers)
Cov ntaub ntawv taw tes: Zaub Greens Qeb Loj 217% Thaum Covid (Spins)
Hybrid Incomper Qauv
70% nano - tus cuam tshuam (<50K followers) for authenticity
30% macro {- tus cuam tshuam rau kev ncav cuag (zoo li Bloom's Alix tus khub sib koom tes)
Kev tswj hwm chess tsiv
Preempt FDA Scrutiny nrog thib peb {{}}}}} sf / qhia ntawv xaiv cov ntawv pov thawj)
Lus ceeb toom: 63% ntawm cov tshuaj tiv thaiv txawv teb chaws tau txais chij rau cov ntawv foob (FDA 2023 cov ntaub ntawv)
Hauv qab kab:
"Bloom muaj pov thawj tias nyob rau hauv Asmeskas $ 56B ntxiv kev ua lag luam, cov neeg yeej muaj kev sib txuas lus zoo, tab sis Americanicize koj cov dab neeg."
Ua pom tau:
Tus khub nrog kev ua raws li peb raws liTus sau npe sawv cevUa ntej tso
Thaub qab - enter engineer tawg nrog tmall's "noob {}
