Kev noj qab haus huv (ua haujlwm) cov zaub mov yog ib hom khoom noj uas qhia cov yam ntxwv ntawm cov zaub mov dav dav thiab tuaj yeem tswj hwm tib neeg txoj haujlwm. Nws tsim nyog rau cov neeg tshwj xeeb los noj, tab sis tsis yog rau lub hom phiaj ntawm kev kho mob. Cov saw hlau khoom: Cov saw hlau muaj xws li kev tshawb fawb thiab kev tsim kho, kev pom zoo thiab kev sau npe (OTC / Blue Hat) lossis kev ua ntaub ntawv (cov khoom noj muaj txiaj ntsig, thiab lwm yam), cov khoom siv raw khoom thiab kev noj qab haus huv ntau lawm, kev faib tawm channel, khw muag khoom thiab lwm yam txuas.
Tus nqi saw: Hom kev tso npe thiab kev lag luam yog txoj hauv kev tseem ceeb los txhim kho tus nqi ntawm cov khoom noj qab haus huv. Nruab nrab mus rau siab kawg thiab high-end khoom noj qab haus huv muaj cov khoom lag luam siab. Vim qhov tseeb tias qhov nruab nrab nruab nrab / nruab nrab rau cov khoom noj qab haus huv siab kawg yog cov kev lag luam nrog kev txiav txim siab lub teeb thiab luv nqi chains; Raws li tus qauv ntawm lub hom phiaj kev lag luam kev lag luam; Cov khoom noj qab haus huv siab kawg / muaj txiaj ntsig yog nyob rau hauv kev lag luam ntawm kev txiav txim siab nruab nrab thiab nruab nrab tus nqi saw, thiab koom nrog kev sib koom ua ke ntawm cov qauv kev lag luam thiab cov khoom lag luam zoo. Yog li ntawd, nruab nrab mus rau theem siab kawg thiab high-end khoom noj qab haus huv yuav tsum tau them sai sai rau lub hom phiaj thiab tsim kom muaj lub hom phiaj kev lag luam zoo. Vim lub fact tias cov khoom noj qab haus huv koom nrog cov txiv qaub ua lag luam, cov yam ntxwv ntawm kev lag luam yog cov nyiaj tau los siab, hnyav hom, thiab kev lag luam hnyav.
Nyob rau tib lub sijhawm, ntau cov channel kuj yog ib txoj kev lag luam tsim nyog rau kev lag luam khoom noj qab haus huv. Cov khoom noj qab haus huv yog nyob rau hauv qeb ntawm "kev xaiv ntau haiv neeg + rov yuav dua" cov khoom lag luam uas ua kom muaj kev xaiv hom khoom tseem ceeb yog qhov tseem ceeb thaum pom qee lub npe. Lub diversification feature hais txog cov khoom noj khoom haus sib txawv ntawm cov khoom, thiab ntau tus neeg siv khoom xav tau. Los ntawm qhov kev xav ntawm lub khw muag khoom lag luam, cov khoom noj qab haus huv tau muab faib ua: thoob ntiaj teb kev tshaj lij cov khoom lag luam loj (xws li Swisse, Nutrilite), lub kaus mom xiav tuaj yeem txhawb nqa lawv cov txiaj ntsig, tab sis tsis tuaj yeem ua rau kev nce qib. Lwm yam: Khoom noj khoom haus tshiab hais txog cov khoom tsim tshiab, nrhiav pom, thiab qhia cov khoom hauv Suav teb uas tsis muaj kev noj haus, ua tau raws li cov zaub mov yooj yim, thiab tsis muaj tshuaj lom thiab tsis muaj mob rau tib neeg lub cev, xws li lutein esters thiab Lactobacillus acidophilus. Nws kuj suav nrog qee cov khoom noj uas muaj tib lub hauv paus chiv keeb xws li tshuaj thiab zaub mov, uas txhais tau tias ntau dua li cov hauv paus chiv keeb ntawm cov tshuaj thiab zaub mov. Channel hom, suav nrog online e-commerce thiab offline channels. Offline channels suav nrog cov khw muag tshuaj, KA (cov khw muag khoom loj), tsev kho mob, khw muag khoom tshiab, thiab lwm yam.
