Coob tus neeg xav paub: Yuav tsum tiktok khw cov yeeb yaj duab qhia tus muag lub ntsej muag? Puas yog qhia koj lub ntsej muag txhawb nqa tsheb? Puas yog lub ntsej muag Suav tau txais koj daim video pov tseg? Niaj hnub no, peb yuav rhuav nws tag nrho.
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90% ntawm kev yuav khoom videos tsis qhia cov ntsej muag -} cov ntsiab lus yog huab tais
Txoj cai tam sim no, kwv yees 90% ntawm tiktok khw cov yeeb yaj kiab tsis txhob muaj tus muag lub ntsej muag. Txawm tias qhov saum {- Ua rau lub ntsej muag} Tso cov yeeb yaj kiab tshuav "lub ntsej muag" nws tus kheej, tab sis rauTshwj xeeb cov ntsiab lus.
Dab tsi txhais "cov ntsiab lus zoo"? Nws rhaub cia rau ob lub ntsiab lus tseem ceeb:
Ua ntej,ntshiab muag cov cav thiab cov ntsiab lus sib txawvCov. Leej twg yog cov khoom lag luam rau? Vim li cas lawv thiaj xav tau nws? Koj yuav txhawb nqa lawv li cas los yuav? Cov txheej txheem kev xav tag nrho yuav tsum yog airtight. Coob tus neeg muag khoom txawv teb chaws tsom rau ntawm cov cim qhia tab sis tsis sib txuas lus tus nqi, ntaus cov ntsiab lus mob, lossis cov teeb meem mob siab.
Thib ob,authenticity uas drives kev nqis tes uaCov. Ib txhia xav tias "authenticity" yuav tsum muaj lub ntsej muag txawv teb chaws, tab sis tsis muaj tseeb -}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}} Txawm tias tsis muaj kev qhia koj lub ntsej muag, ntsia hlau zoo li teeb pom kev zoo, kev siv tshuaj pleev ib ce, lossis keeb kwm kev xav tau, "Qhov no zoo siab heev," txaus siab rau lawv yuav.
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Puas yog lub ntsej muag Suav tau txais koj daim video pov tseg? Nws nyob ntawm koj cov neeg mloog
Qhov no hinges rau seb koj puas yog kis tau cov neeg siv khoom (TOC) lossis lag luam (TOB).
RauTOC (B2C), qhabnias yog qhov tseem ceeb. Tsis zoo rau -} Lub ntsej muag muaj lub ntsej muag los yog tawg lus Askiv yuav ua rau kev sib koom tes thiab kev hloov pauv. Tab sis yog tias koj ntsia cov duab no, txawm tias nyob rau hauv cov duab {{}} Koj cov pleev zoo nkauj, styern {{}} style cov style kev muag khoom muaj zog.
RauTOB (B2B), lub ntsej muag Suav yog qhov tseebyam uas pabCov. Cov tub luam neeg txawv teb chaws twb ntseeg siab suav los ntawm lub neej ntawd, thiab b2b coj zoo sib xws rau koj tus kheej branding- Koj hais ncaj qha tsim kom zoo.
03
Ntsej muag lossis tsis muaj ntsej muag? Tsom ntsoov rau dab tsi tiag tiag
Thaum kawg ntawm lub hnub, qhia koj lub ntsej muag tsis yog qhov ua kom -} {} so} so los ntawm tiktok khw. Tam sim no, yog tias koj cov khoom lag luam xav tau, koj cov ntsiab lus tau zoo {3} {{4 {}}} tua cov yees duab tuaj yeem muag. Qhov tseeb tiag tiag yog mastering lubMuag Khoom Logicntawm cov yeeb yaj duab luv luv thiab zoo tshaj plaws lubCov Lus Qhia Cov Lus Qhiantawm qhov tseeb - Cov no yog qhov teeb meem tam sim no.
Kev txhais lus Kev txhais lus & Kev coj noj coj ua
1.
Terminology zoscology:
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(Kev Txwv cov tsheb) yog txhais ua "throttled," ib lub sij hawm nyob rau hauv platform algorithms (piv txwv li, tiktok's algorithm yuav txwv tsis pub tshaj tawm video lawm). Qhov no ua kom haum nrog cov neeg siv sib tham lub platform mechaniciine hauv lus Askiv.
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(qhabnias) ntes cov essence ntawm "ntuj, undorced cov ntsiab lus" ntau dua li qhov kev xav "ib txwm muaj." Nws qhia txog Tiktok qhov tseem ceeb rau cov ntsiab lus tseeb, cov ntsiab lus ntsig txog polished tshaj tawm.
2.
Cov neeg tuaj saib - centric yoog:
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(Cov neeg txawv teb chaws) yog txhais ua "cov neeg siv khoom txawv teb chaws" kom tsis txhob muaj kev sib raug zoo thaum khaws cov meej. "Cov neeg yuav khoom txawv teb chaws" nyob rau hauv ntu tob qhia meej cov kev lag luam.
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"Toc" thiab "TOB" tau khaws cia ua kev lag luam {{} tus qauv abbreviations (rau kev lag luam), pom tau dav hauv ntiaj teb E- Kev ua lag luam.
3.
Nuension:
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(duab -} rhiab niches zoo li kev zoo nkauj) siv "pawg" los hais txog cov zej zog, ib qho tseem ceeb ntawm nws tus cwjpwm tus cwj pwm.
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(Western {-} style pleev) thiab (Western
4.
Cov Txheej Txheem Clarity:
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Lub taub hau (01, 02, 03) thiab cov mos txwv cov ntsiab lus daim duab tus thawj ntws, ua cov ntsiab lus Askiv cov ntsiab lus kev ua yeeb yam rau kev ntsuas kom yooj yim. Cov nqe lus zoo li "zom nws tag nrho" thiab "qhov tseem ceeb tshaj plaws nyob rau hauv" tswj lub suab sib tham hauv lub suab.
Cov ntawv txhais lus no raug rau cov lus Askiv raug, ua kom nws cov neeg ua lag luam suav nrog cov neeg ua lag luam Suav nrog lub platform dynamics.
