Ntau tus neeg muag khoom tiktok tau cog hniav nrog tib mob taub hau dhau los: lawv gmv max tsim hluav taws xob nrawm tab sis tsis tsav tsheb. Puas yog lawv yuav tsum kaw cov kev tshaj tawm no underperforming tam sim ntawd?
Qhov tseeb, tshem cov cuab yeej dig muag tsis tau nqi koj tuaj yeem them cov gems. Niaj hnub no, peb yuav unpack qhov tseeb qab "budmation - hlawv" cov neeg muaj cai thiab qhia koj kom txiav txim rau lawv tus nqi yog li cas.
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Ob lub ntsiab lus rau GMV Max's "khoob hlawv"
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Organic cov tsheb muaj zog skew koj tus roi
TikTok Gmv Max xam cov ROI suav nrog kev muag khoom los ntawm cov organic tsheb. Txawm hais tias tus ad muaj tswv yim nws tus kheej tsis hloov dua siab, ntev li ntev tau cov hom phiaj roi tau ntsib (piv txwv li cov peev txheej muaj zog txaus, lub kaw lus yuav thawb nws.
Kev rho tawm cov kev tsim tsa ua ntej ua kom raug txiav "{{{} high- cov ntaub ntawv zoo uas cov ntaub ntawv zoo uas ntsiag to cov ntaub ntawv ua haujlwm kom luv luv.
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Koj muaj tswv yim yog txhais tau tias "cog noob," tsis yog tam sim ntawd muag
GMV Max khiav haujlwm nrog tag nrho - funnel mus kom ze: qee tus muaj kev tsim tawmkev paub zoo(nurturing paj), thaum lwm tus mob siab raukev los ntseeg(kaw kev muag khoom). Cov neeg siv feem ntau tsis yuav ntawm thawj zaug ua ntej- Lawv xav tau ntau tus kov ua ntej hloov lwm yam.
Yog li, tshem tawm "hlawv - Tsuas yog" muaj tswv yim outright yuav rov qab hloov txoj kev sib hloov hauv lub neej tom ntej.
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Kawm kom pom cov siab - Zoo thiab qis- zoo wreative (tsis txhob muaj kev tsim txiaj (tsis txhob muaj kev sib cav)
Txij li thaum lub qhov muag tsis pom kev tsis yog cov lus teb, koj ntsuam xyuas tiktok cov tswv zog li cas?
Cov lus dag tseem ceeb hauv kev paub txog tias GMV Max yog, ntawm nws cov cuab yeej, ib qho khoom siv Ai, tab sis xav tau tib neeg nplua -} tuning. Mastering muaj tswv yim logic yog tib txoj kev mus rau kev ua kom zoo nws.
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Ua ntej, maj tawm "muaj tswv yim tub ceev xwm"
High - Cov muaj txuj ci zoo sib luag ob qho siab:Siv nyiaj siabthiabmuaj zog roiCov. If a creative only burns 2–5/day (or less) over 3–5 days, it's likely low-quality-delete it without hesitation.
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Ceevfaj ntawm "Fake High Roi" ntxiab
Ob txoj kev no tsis txaus. Piv txwv li, lub tswv yim yuav qhia tau nyiaj siab roi vim nws tau hais tawm los ntawm ob peb cov organic muag, npog ntsej muag cov ntaub ntawv underperforming hauv kev sib tov. Txheeb xyuas tob dua yog xav tau ntawm no.
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Pre6 - Tus txiav txim plaub muaj tswv yim zoo (1evage cov ntsiab lus txawj ntse)
Khiav gmv max zoo, koj yuav tsum tau twv ua ntej muaj tswv yim zoo ua ntej - ib qho txuj ci khi rauCov ntsiab lus muaj peev xwmCov. Ua ntej tshwm sim, ntsuas cov xwm txheej no: yog tus nqi tswv yim meej? Puas yog cov neeg tuaj saib xyuas cov hom phiaj? Nws puas xav tias qhabnias? Kev tshawb fawb yog qhov tseem ceeb los teb cov lus nug no.
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Cov kauj ruam tseem ceeb los ua kom zoo GMV Max Performance
Txhawm rau ruaj khov GMV Max qhov ntsuas thiab txo qhov hluav taws kub hnyiab, ua raws cov kauj ruam no:
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Ntshaw cov hauv qab logic ntawm luv - Cov ntsiab lus video (nkag siab vim tias muaj kev muag khoom tshwm sim).
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Kev tshawb fawb ua ntej los ua ntej - txiav txim tswv yim zoo.
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Lim thiab txhim kho cov neeg muaj zog raws GMV Max tus qauv txheej txheem.
Master cov no, thiab GMV Max yuav xa cov txiaj ntsig zoo - nrog cov nyiaj siv hloov zuj zus thiab hloov siab dua.
Hauv ntej, thaum ntsib "khoob hlawv" nrog GMV max muaj tswv yim, tsis txhob rho tawm impulsively. Txheeb xyuas cov hauv paus cag, ntsuas cov khoom muaj tswv yim zoo, thiab ua kom zoo ua kom zoo. Tsuas yog tom qab ntawd yuav txhua txhua daus las ntawm koj cov peev nyiaj tsav tsheb tiag tiag.
