With modern life accelerating, traditional vitamin tablets-known for their bitter taste and difficulty to swallow-fail to meet consumer demands.
Coob tus tib neeg, tshwj xeeb menyuam yaus thiab cov neeg laus nrog kev nqos nyuaj, tawm tsam kom muaj cov vitamin kev paub zoo vim tias kev paub tsis zoo.
Tawm tsam cov backdrop no, cov tswv yim ntawm Gummy cov vitamins tshwm sim, nrog lub ntiaj teb kev ua lag luam tau npaj los ntawm 19.8bin2023to57.200, yog CAZ3%
.
Amid no Booming kev ua lag luam,Tus vitafusion, Lub Tebchaws Asmeskas Hom pom nyob rau hauv 2009, tau muaj nyob rau hauv cov neeg laus Gummy hom kab vitamin "cov khoom siv qab li no hauv cov kev lag luam?
01. Txheeb xyuas cov ntsiab lus kev ua lag luam: Pioneering Gummy vitamins
Vitafusion tau yug los los ntawm kev pom yooj yim: cov tshuaj vitamin tau tsis txaus siab rau haus kom zoo.
Before 2009, the vitamin market relied heavily on tablets and capsules-effective but unappealing. Lawv txoj kev iab iab, loj loj, thiab tsis muaj kev lom zem coj mus rau kev ua tsis zoo nrog cov neeg siv khoom.
Hauv 2009, Vitafusined Vitamins Rimagins Reparamins liTxiv hmab txiv ntoo - tsw tsw qab, kev noj haus energing nrog indulgence. Los ntawm kev muab nws tus kheej raws li "qhov twg cov zaub mov muaj txiaj ntsig sib xws," Cov khoom hloov pauv cov vitamin kom tsawg los ntawm chore mus rau ib qho kev lom zem txhua hnub
.
Qhov tseem ceeb Milestones:
2012: Niam Txiv Lub Tuam Txhab Avid Kev Noj Qab Haus Huv tiav $ 230m hauv kev muag khoom txhua xyoo.
Lub Yim Hli 2012: Nrhiav Los NtawmLub tsev teev ntuj & Dwight Co.Rau $ 650m, nce vitafusion thiab tus muam homL'il critters(Cov menyuam yaus cov pos hniav).
Niaj hnub no: # 1 Tus Neeg Loj Gummy Vitamin hom hauv Asmeskas, cuv khoom 32% ntawm kev ua lag luam Gummy ua haujlwm.
02. Diversified Khoom Matrix: Catering rau txhua qhov kev xav tau
Vitafusion txoj kev vam meej stems los ntawm nwsSeem tau khoom siv:
| Khoom Kab | Piv txwv | Xav tau qhov tshiab |
|---|---|---|
| Khoom Noj Khoom Haus | Multivitamin gummies | Txhua hnub cov khoom tseem ceeb nrog ntuj flavors |
| Tshuaj tiv thaiv kabj yeej | Kev tiv thaiv kev tiv thaiv Gummies | Pandemement - DRIVER ANTIVE SOLGE |
| Kev Zoo Nkauj & Cov tawv nqaij | Tsis txaus tawv nqaijGummies (2020) | Collagen - Boosting Cov khoom xyaw |
| Txhawb nqa kev tsaug zog | Melatonin cov posmies | 3Mg koob tshuaj rau maj mam cov kev cai pw |
| Kev ntxhov siab nyem | Hloov kho -} tsis muaj nqi ntawm cov pos hniav | Tsom rau cov kev ntxhov siab niaj hnub |
| Xav Tau Tshwj Xeeb | Cov pos huab organic | Cov zaub mov tseem ceeb rau cev xeeb tub |
Zoo & Kev Nyab Xeeb:
Kev sivNqaij npuas - derated gelatinRau kev ntxhib los mos thiab txiv hmab txiv ntoo txi txiv ntoo.
Rov qab hais txog 2021 ua vim yog hlau mesh pheej hmoo yuav muaj kev pheej hmoo, ua rau muaj kev ntsuas kev nyab xeeb proactive.
03. Ua tus kheej lub hom sib txawv
Dhau ntawm cov khoom lag luam, vitafusion cultivedHom kev ncaj nceesLos:
Kev Ua Neej Muaj Peev Xwm:
Thawj vitamin hom los txais yuavRov qab siv dua ntsws ntim (2018) .
Lub luag haujlwm ntawm kev sib raug zoo:
Koom tes nrogTxiv hmab txiv ntoo cog cog lub foundationkom tawm tsam deforestation.
Kev Kawm Ua Lag Luam:
Cov neeg tau txais kev kawm ntawm cov gummies 'Superior Threatet vs. ntsiav tshuaj.
Nruam R & D:
Tshaj tawm 6 cov khoom lag luam tshiab hauv 2020, suav nrog Apple Cider vinegar hosmies.
Kev Ua Lag Luam Cuam Tshuam & Yav Tom Ntej Outlook
Kev Lag Luam: Tswj 43.2% ntawm kev ua haujlwm ntawm cov pos hniav thiab 32% ntawm cov neeg laus Gummies.
Kev Loj Hlob Drivers: Nce kev thov kom yooj yim, qab tshuaj noj.
Edgetre Edge: Thawj {{- mover advantage + the innovation pipeline.
Kev tshawb nrhiav rooj plaub:
Vitafusion txoj kev taug kev -}} Los ntawm niche innovator mus ua lag luam tus thawj coj-}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}} ua pov thawj tiasTsim Khoom Ua Haujlwm Xyoo Tshiab(Gushmies vs cov tshuaj) tuaj yeem rov qab suav tag nrho cov pawg. Raws li kev lag luam nyab xeeb hloov zuj zus, sib daj sib tsooSaj, kev tshawb fawb, thiab kev ruaj khovYuav nyob twj ywm.
Xav nkag mus rau hauv Asmeskas cov khoom lag luam ua lag luam? Tiv tauj peb rau kev pom zoo!
Ntawv Sawv cev:
Cov ntaub ntawv ua lag luam & Acquisitions:
Hom Keeb Kwm & Cov khoom lag luam 2013:
Cov ntawv pov thawj zoo:
