Ua nyiaj rau tiktok hinges ntawm yuav ua li cas meej koj nkag siab txog txoj haujlwm no. Kos duab ntawm txhais tes {{}}}} {{{{{{{{{}} Kev Lag Luam Kev Lag Luam Ntau dua.
01
Tiktok Kev Tshawb Xyuas Kev Lag Luam & Xaiv
Nrog tiktok kav tam sim no muaj nyob hauv ntau lub teb chaws, uas ib tus yuav tsum tau tshiab nkag lub hom phiaj rau kev ua tiav ntau dua? Cia qhia lawv tawm chronologically:
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Lig 2021: Kev lag luam UK (ua ntej qhib).
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2022: Rau Cov Tebchaws Southeast Asian {} Thaib teb} thaib teb, Malaysia, Indonesia, Nyab Laj, thiab Singapore.
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MID-2023: US (PIB CWJ PWM).
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Lig 2024: Spain.
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2025: Sequentially, Lub EU tsib (yuav Fabkis, Lub teb chaws Yelemees, Ltalis, Spain, thiab Poland), thiab Nyij Paus), thiab Nyij Paus), thiab Nyij Paus), thiab Nyij Paus), thiab Nyij Paus)
For newcomers, this long list may feel overwhelming-but it's simpler than it seems. Tsuas yog categorize kev lag luam ua ob pawg:
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Cov Lag Luam Tshiab(Tiktok kav muaj rau<1 year): Examples include Mexico, Japan, and the EU Five. These markets have abundant untapped product categories, making it easier for beginners to capture the first wave of opportunities.
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Tsim Kev Lag Luam (TikTok Shop available for >1 xyoos): Asmeskas, UK, thiab rau Sab Hnub Tuaj Esxias. Kev sib tw ntawm no yog tsiv; Cov sijhawm nyob hauv hyper -} specc tshwj xeeb.
02
Cov tswv yim rau cov lag luam TikTok tshiab
Tus tub ntxhais ntawm kev ua tiav hauv kev lag luam tshiab boils cia rauCov Khoom Kuaj Xyuas{{0 {}} Tsis yog "xaiv cov khoom."
Hauv cov khw muag khoom tshiab tiktok mus kav khw, lub sijhawm loj tshaj rau cov pib tshiab yog qhov no: yog tias koj muag ib qho muag, koj yuav yooj yim rau thawj nthwv dej ntawm cov txiaj ntsig. Feem ntau pawg hauv cov lag luam tshiab yog dav qhib - Ib lub tswv yim peb tau siv ua tiav thaum lub sijhawm thaum ntxov ntawm Tiktok Khw hauv tebchaws Askiv thiab peb
Cov Qauv Xaiv:
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Cov khoom lag luam hauv cov kev xav tau dav hauv cov lus xav tau.
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Ua ntej tus "niam & tus me nyuam" cov neeg.
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Cov nqi nqi sib txawv, nrog cov ceg nrov ntau tshaj 50%.
Cov qauv kuaj:
Tom qab cov khoom lag luam siv cov qauv no, sau lawv hauv koj lub khw thiab kuaj ntawmCov Ntawv Khoom Khoom(Tshawb nrhiav tsheb los ntawm cov khw - cov khw tshiab feem ntau ua ke ntawm lub tsheb khiav dav hlau). Thaum koj txheeb cov khoom lag luam, ua kom pom tseeb txog cov yeeb yaj kiab luv luv thiab lwm yam.
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Cov tswv yim rau tsim tiktok lag luam
Tsim kev lag luam yog rifish nrog zais samfalls -} deb trickier tshaj lawv tau ua tiav. Muaj ob tus qauv thawj ntawm no:TikTok Khw(muag ncaj qha) thiab covTiktok Affiliate Program(Khwv nyiaj tau los ntawm kev tsav tsheb rau cov tub lag luam).
(1) Tiktok Khw Qauv
Tiktok cov khw yuav riddled nrog kev pheej hmoo. Kev vam meej yog nyob ntawm peb qhov tseem ceeb:
1.
Muab cov saw txuas tob: Hauv Asmeskas kev ua lag luam, tom qab ob xyoos kev txhim kho, Prime Pawg twb tau ua los ntawm Amazon lub zog muag. Yog tsis muaj cov khoom xa tawm zoo, yuav ua li cas tuaj yeem nkag tshiab rau lawv?
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Peev Muaj Zog: Npaj cov lus nug yuav tsum tau ntau tshaj li "ob peb puas chav." Thaum lub sij hawm pib npaj yuav raug nqi tsuas yog ob peb txhiab yuan, kho rau 1000,000 yuan hauv peev.
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Raws li cov tsheb khiav: Qhov dej ntws loj tshaj plaws ntawm cov txiaj ntsig. Tiktok cov khw cia siab rau tsib lub chaw ua haujlwm: Cov yeeb yaj duab luv, cov yeeb yaj duab luv luv, them cov nqi, thiab cuam tshuam nrog kev sib koom tes.
Kev tawg ntawm cov pej xeem raws:
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Daim Npav Khoom Lag Luam: Hauv kev ua lag luam paub tab, Qhov no feem ntau tshwj tseg rau cov neeg muag khoom loj {}} ib qho khoom txuas xav tau ntau txhiab lossis kaum txhiab tus muag kom tsim nyog. Ntxiv rau, cov npav cov khoom lag luam rau tsuas yog 10% -20% ntawm tag nrho cov kev tsheb khiav.
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Organic Luv - video tsheb: Cov channel tseem ceeb tshaj plaws niaj hnub no. Txawm hais tias tiktok's 1 lab + cov neeg nquag niaj hnub, nws e {{- ua lag luam tus neeg siv yog me dua liqueyin's. Hloov pauv kev lom zem tsheb mus rau hauv kev yuav khoom lub tsheb yuav tsum tau siab- Qhov tseem ceeb luv ntawm Tiktok lub tswv yim dhau lub xyoo dhau los.(Txaus siab yuav ua li cas tsim cov yeeb yaj kiab zoo li no? Xav tias dawb sab laj.)
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Them Nyiaj: TikTok tau hloov mus rau GMV Max, automating ad tsom thiab yuam cov neeg tsim los sib tw ntawm cov ntsiab lus zoo thiab ntau. Thaum kawg, cov voj voog no rov qab los ua kom me me - video ntau lawm.
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Nyob - streaming tsheb khiav: Tam sim no, cov kwj dej ua rau tsawg dua 20% ntawm tiktok khw. Tau vam meej ntau nyob ntawm tus tswv tsev kawm lus Askiv zoo, kev paub kev muag khoom, thiab kev nkag siab thiab kev coj noj coj ua ntawm Western cov neeg tuaj saib. Yog tsis muaj cov no, nyob {-} streaming teeb tau kim, thiab tsis zoo li tsis txaus ntseeg, thiab tsis zoo li cas rau outperform luv cov yeeb yaj duab hauv Roi.
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Tus Cuam Tshuam Sib Koom Tes: Ib qho kev ua txhaum. Ntau tus neeg muag khoom tshiab, tsis tuaj yeem tsim cov yeeb yaj kiab luv luv lawv tus kheej, tus khub nrog ntawm kev muaj tiag yog amateurse neeg tsis nkag siab e {2} Kev Lag Luam. Lawv feem ntau cia siab rau "ntim ntau dua" (piv txwv li, whitelisting 100 cov khoom los tsim 100 cov yeeb yaj duab hauv ib hlis, twv txiaj ntawm hmoov). TOP {-} Tus Cuam Tshuam yog tsis tshua muaj neeg muag khoom, thiab nyiam cov khoom muag khoom siv nrog cov ntaub ntawv muag khoom nrog cov ntaub ntawv txuas ntxiv. Vim li cas lawv yuav thab nrog koj cov khoom lag luam tsis tau?
Qhov tseeb mus kom ze: Ua ntej, Master muag ntawm cov yeeb yaj kiab luv luv - Hais txog koj cov txheej txheem tag nrho los ntawm cov khoom tsim. Thaum koj muaj lub hauv paus ntawm kev muag khoom,thaum ntawdsib koom tes nrog cov neeg cuam tshuam. Muab cov ntsiab lus muaj tswv yim zoo nrog lawv (qhia txog koj cov khoom lag luam tshwj xeeb) los coj lawv cov kev tshaj tawm. Txwv tsis pub, siv ntau pua txhiab tus khub nrog cov khoom cuam tshuam nrog cov txiaj ntsig yuav tawm los me me.
Hauv ntej, rau tiktok cov khw hauv kev ua lag luam paub tab: ua ntej ua haujlwm hauv tshebua ntejTshaj tawm. Muab kev sib xyaw ua ke nrog cov kev sib koom tes ncaj qha nrog cov neeg sib koom tes sib koom tes thiab cov nyiaj tso tawm -}} Qhov ntawd yog cov mis yeej.
(2) tiktok Affiliate Program (tus neeg cuam tshuam kev sib koom tes)
Tus qauv pom zoo heev rau cov neeg nkag tshiab hauv cov khw lag luam me: Tau txais cov lus cog tseg luv luv uas tsav muag rau cov tub lag luam. Qhov no cia koj xyaum cov ntsiab lus tsim thaum tob tob tob tob tob ntawm tiktok.
Cov Lus Qhia Tseem Ceeb:
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Xav tau kev lag luam: Tebchaws Askiv. Tsis ntev los no, nws txoj kev koom tes muaj kev loj hlob tseem ceeb, thiab nws muaj ntau cov kev tswj hwm tus account ntau ruaj khov thiab cov txheej txheem them nqi piv rau lwm lub khw.
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Ob tus yuam sij kom ua tiav:
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Cov Khoom Zoo: Xaiv pawg muaj cov txiaj ntsig siab, dav kev thov rov hais dua, thiab muaj zog thov.
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60/100 Cov Ntsiab Lus Zoo: Cov lus qhia txog tus nqi ntshiab + Cov qhabnias hauv cheeb tsam (teeb pom kev zoo, tsim qauv tsim qauv, kho kom zoo rau cov saj hauv zos). Ib tug ntawm peb cov tub ntxhais kawm tau muag $ 150,000 nqi ntawm cov khoom lag luam nrog ib qho video -} Txhua tus ua tsaug rau cov ntsiab lus tseeb rau cov ntsiab lus tseeb.
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Pib tus nqi: Feem ntau rau kev tsim cov account thiab pov thawj. Kwv yees li ¥ 30,000 rau Asmeskas kev ua lag luam, ¥ 10,000 rau Tebchaws Askiv.
04
Tiktok e {-} Kev Lag Luam Tshaj Tawm rau ib nrab ntawm 2024
Cov lag luam tshiab yuav txuas ntxiv txaus siab rau qeb sib faib nyob rau hauv lub sijhawm ze, tab sis lawv yuav maj mam dhau los tsim cov lag luam xyoo tom ntej.
Hauv ib nrab ntawm 2024:
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Cov khw loj hlob Tikttok khw yuav sib tw rau GMV Max, nrog cov neeg ua tus yeej tau ua thiab tsim cov tsheb thauj khoom thiab muaj ntau haiv neeg.
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Hauv txoj haujlwm koom nrog kev koom tes, "Remix Pab pawg" (cov uas rov ua dua lwm tus cov ntsiab lus) yuav yog phased tawm. Kev vam meej yuav nyiam cov pab pawg me me, cov pab pawg ua kom zoo yog tsom rau cov ntsiab lus qub {}} Cov pawg no sawv ntsug ntawm cov khoom siv.
Hauv cov ntsiab lus, hauv TikTok E {{0} Kev Lag Luam, Luv Luv}-} Cov kab yees duab yog cov kab ua yeeb yam. Tsuas yog los ntawm kev txhim kho cov ntsiab lus tsis tu ncua thiab hais txog qhov tsis muaj zog no tuaj yeem ua lag luam nyob ntev.
Kev Cai Lij Chev
1.
Terminology muaj xwm txheej:
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"小黄车" (tiktok lub laub yuav khoom) yog txhais raws li "Tiktok Khw laub" tab sis yooj yim rau Tiktok's E {{} Kev Lag Luam Kev Lag Luam.
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"精选联盟" "Tenderok Affiliate Program," sib thooj nrog ntiaj teb E -} Asson Associates).
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Tshuaj haum kev cai:
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"宝妈人群" (Mama & Me Nyuam Cov Neeg Khomob) yog ib cheeb tsam rau "Mama thiab tus me nyuam ua si kab lis kev cai, qhov twg" niam uas yog neeg tu cev.
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"原生感强" (Cov qhab nia ua haujlwm hauv zos) tau txhais ua cov neeg tuaj saib hauv zos, "kev xav tau cov ntsiab lus uas pom tau, thiab tsim qauv tsim rau peb / uk cov neeg siv).
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Lub suab & nyeem tau yooj yim:
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Cov ntawv nyeem thawj zaug ("速看," "" 少踩坑 ") yog tshwj tseg siv cov nqe lus zoo li" kuaj xyuas ... tam sim no "thiab" zam kom tsis txhob siv qhov pitfalls. "
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Technical Jargon (piv txwv li, "GMV Max") yog khaws cia tab sis cov ntsiab lus los xyuas kom meej meej rau tsis {2} {tus kws tshaj lij.
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Cov Txheej Txheem Clarity:
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Ntu taub hau (piv txwv li, "01 市场分析与选择") tau sib haum nrog bolding thiab ntsuas los tsom iav tus thawj qhov kev kawm hierarchy, kev txhim kho cov kev nyeem tau zoo.
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Cov npe thiab cov mos txwv cov ntsiab lus raug siv los npaj cov ntaub ntawv nyuaj (piv txwv li, cov qauv kev ua lag luam, cov qauv xaiv), daim duab tus thawj tus qauv scannable.
