Tsis ntev los no, Master Kong thiab Lua Yonhaao's Co - Tus neeg muaj cua daj cua dub "coj los ntawm cov cua daj cua dub" Tom qab sim lawv kuv tus kheej, thaum kuv tsis pom lawv li exaggeratedly "zoo li niam ua tau zoo li cas, thiab lawv tau ua tiav lawv tus nqi tag, uas yog ob npaug ntawm cov noodles tas li.
Raws li noj mov ceev, ntau cov zaub mov xa tawm tau ua rau cov neeg muaj peev xwm ua ntej: Nyob rau hauv sib piv, Japanese thiab South Kauslim hom kev ua haujlwm thoob ntiaj teb muag thiab txaus siab rau cov rov qab muaj zog nyob rau txawv teb chaws.
Txij li cov neeg siv khoom tam sim no tsim "npaj cov khoom noj qab zib / nplej ua kom zoo dua qub" los tsim cov ncauj lus txawv teb chaws, peb tau tshawb nrhiav cov ncauj lus no thiab tab tom pom kev dawb. Peb cia siab rau cov neeg ua lag luam tsom mus rau export "npaj cov khoom noj tam sim ntawd" tuaj yeem dhau qhov kev nkag siab dhau ntawm "cov khoom noj uas tsis zoo" thiab cov kev sib cav sib ceg hauv ntiaj teb.
I. Vim li cas Master Kong & Luo YonGhao's "Cov khoom noj qab zib tam sim no tshiab" tus neeg sib tw uas muaj zog rau kev nthuav dav thoob ntiaj teb?
Dubbed "Pioneer ntawm Tuam Tshoj ib qho tib- be}} Cov khoom siv tshwj xeeb, cov khoom lag luam tsim khoom lag luam tsim tawm tshiab:
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Pab txheej txheem tshiab: Its "single-basket boiling technique" simulates the traditional noodle-boiling process, allowing the dough to fully absorb water and achieve a chewy texture. Nws thov kom xa tawm "qhov ceev ntawm Instant npau npau nrog cov frietness ntawm qhov cub {}} noj mij." Yuav kom muaj cov kab sib txawv, peb lub noodle duab (tawg}}}}}}}}}}}}}}}} absorf absor absor snowter snoter, thiab cov nqaij ntses nyoo, dej hiav txwv.
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Tswvyim: The noodle cake uses a "zero-fried" method⁷, aligning with growing consumer demand for low-oil, low-salt diets.
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Cov neeg siv khoom muaj kev paub: Cov kev xav paub cov ntsiab lus txhawb zog txhim kho kev siv - Piv txwv li, chopingbed nyob rau hauv lub khob newle rau thawj zaug, rov ua dua qhov tseeb ntawm kev noj mov hauv tsev.
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Cov kev tshaj tawm hwm: Kev koom tes ua haujlwm thiab lub hom phiaj kev lag luam pov thawj peb tus nqi siab dua, xav txog tus nqi ntxiv ntawm co} 0}} branding, thiab siab tshaj tawm.
Ii. Kev nkag siab rau hauv Suav teb tam sim no Noodle kev ua lag luam
Far los ntawm shrinking, Tuam Tshoj tus intant noodle kev ua lag luam tseem loj hlob (43.8 billion xyoo-}}}}}}}}}}}}}
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Los ntawm "satiety" rau "zoo":
Kev ua lag luam tau hloov siab los ntawm kev nce ntxiv rau cov kev sib tw hauv Tshuag. Cov neeg tau txais kev pab tsis muaj kev tshaib nqhis ntxiv rau kev tshaib kev nqhis; Lawv nrhiav "qab, noj qab nyob zoo, thiab kev lom zem dhau los" kev ua tau zoo. Mid - rau {{3} {} {}} utpace qis {}}}} kev loj hlob).
2.
Micro - iNtnation thiab Scenario Segmentation:
Cov hom kev ua lag luam yog revitalizing kev ua lag luam los ntawm kev lag luam micro luam tawm tas mus li txuas ntxiv thiab cov xwm txheej-
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Ntshai Kev Tawm Tsam: Dhau ntawm Classic "liab braised nqaij nyuj," tam sim no muab cov nqaij nyuj me me (piv txwv li cov roj qab zib (piv txwv li, Thaib, Singaporean).
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Cov xwm txheej nthuav dav: Cov khoom lag luam suav nrog Mini thoob thiab cov noodles qhuav rau sab nraum zoov, kenan biechied noods "rau cov poj niam me me" rau cov poj niam thiab cov menyuam yaus-
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Resilience ntawm kev ua hom: Master Kong's 2025 H1 Daim Ntawv Tshaj Qhia Nyiaj Txiag Qhia Kev Loj Hlob ntawm ob qho nyiaj thiab cov nyiaj tau los ua lag luam tsis muaj txiaj ntsig zoo tag nrho. Qhov kev vam meej no stems los ntawm cov khoom siv hluav taws xob ruaj khov (piv txwv li, tus kheej- Ua haujlwm rau cov txiaj ntsig zaub ua haujlwm, thiab lub hauv paus hauv paus.
III. Tuam Tshoj tus Instant Noodle Export muaj peev xwm thiab kev soj ntsuam ntawm Asmeskas kev ua lag luam
Tuam Tshoj lub insant mankle xa tawm nyob hauv lawv theem thaum ntxov, tab sis lawv lub peev xwm tau nce zuj zus.
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Export Peev Xwm
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Cov saw hlau & R & D Qhov Zoo: Raws li lub ntiaj teb loj tshaj plaws tam sim no cov neeg siv khoom lag luam nrog kev ua tiav cov khoom lag luam ua tiav, suav cov kev txawj ntse ntawm cov khoom lag luam tshiab tsis tu ncua thiab cov nqi tswj hwm.
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Tej sib txawv: Suav cov zaub mov yog qhov khoom muaj nqis. Cov txawm muaj peev xwm rub tawm cov cim npe sab hnub tuaj (piv txwv li, cov kua zaub ntsim, braised) sawv rau cov neeg tau xav paub thoob ntiaj teb. Qhov no yog tshwm sim nyob rau hauv Yanting khw cov khoom txom ncauj Konjac, uas ua tiav US supermarcets nrog lawv cov "sesame tshuaj tsw qab."
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Rising hom kev paub: Ntau cov khoom noj Suav cov khoom noj tau tsiv mus dhau "cov khoom lag luam xa khoom" mus nrhiav qhov tseeb "los ntawm cov haujlwm hauv zos, cov tsw} 0}} kev tsim, thiab kev coj ua.
2.
Kev soj ntsuam ntawm Asmeskas kev ua lag luam
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Kev txais txiaj ntsig siab ntawm Asian Prostant Mij: Hauv Asmeskas, tshwj xeeb tshaj yog nyob rau hauv Asian- Cov khw muag khoom noj hauv tsev Asmeskas, piv txwv li Norin Nissin cov ntawv qhia nyiaj txiag kuj tseem qhia txog kev xav paub txawv teb chaws xav tau (suav nrog ntawm Asmeskas) ua rau nws ua tau zoo.
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Cov Tsam Thawj & Cov Kev Sib Tw Rau Suav Noodles:
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Cov Tsam Thawj: Xav tau los ntawm cov neeg tau txais kev siv xav tshawb nrhiav tshiab Asia, nrog rau kev thov tau ruaj khov los ntawm cov neeg Suav thiab Asian loj. Teeb kev tshoov siab los ntawm Yanting Store kev ua tiav nrog kev sib raug zoo nrog cov khoom noj khoom haus thiab kev sib tw sib tw, cov khoom noj muaj peev xwm tiv taus cov suab nrov hauv cov tub ntxhais hluas.
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Kev sib tw: Kev sib tw khaus uas tau tsim cov lus Japanese thiab South Kauslim; Qhov sib txawv tseem ceeb hauv kev noj zaub mov noj kom zoo (Western cov neeg siv pom "noodles" txawv); Thiab qhov yuav tsum tau nqis peev pab rau kev kov yeej tsis dhau FDA cov ntawv pov thawj kev nyab xeeb thiab tsw hauv ib cheeb tsam.
Zuag qhia tag nrho, thaum Suav cov mij tsis muaj peev xwm muaj cov nrov nrov thiab muag muag hauv Asmeskas, lub khw sawv cev rau cov dej hiav txwv xiav loj. Txoj kev vam meej ntawm kev txheeb xyuas Niche cov neeg siv khoom siv thiab qhia cov dab neeg suav hais txog cov kev uas tau rov qab nrog lawv.
